← Back to archive

Spring Clean Your Site

Jezweb Newsletter

Spring Clean Your Website
Progressive Web Applications
 
As technology evolves and people spend more and more time on mobile devices, websites need to be keeping up with times. One example of mobile friendly website design is Progressive Web Apps or PWAs. These are websites that look, behave and feel like apps. PWAs are a great way to get your site to work on multiple platforms including iOS and Android whilst providing a great user experience for your customers. They take advantage to the desirable characteristics of mobile apps in order to improve the website which in turn can result in improved user retention.
PWAs help support user retention by reducing the amount of steps required to start using the app from several to 1. When a user comes across your progressive web app, they can start using it immediately. If a user finds the app during an online search, they must then open the relevant app store, download the app, install it and then open it. The more stages required for an apps use, the more opportunities for the user to get distracted, drop away and not use the app at all.
Spritz Up the Socials

If your business and website aren't utilising social media and its relevant integrations, it's time to start. Social media platforms such as Instagram, Facebook, Pinterest, Twitter have more than proven themselves as critical tools for business. From visual promotional material (Instagram) to customer service on demand (Twitter). The integration of social media to your website allows for a more seamless experience between your site and other branded materials and an extension of your existing marketing strategy through directing your social media audience to your website or allowing your social media accounts to be easily accessed on your website. Social media also offers another avenue with which new customers can discover your business and website and by which existing customers can contact you.
Refresh your User Experience


When reviewing other aspects of your website as you start your spring cleaning, it can be a good idea to evaluate your user experience (UX), that is, how your customers use and interact with your website. It includes a persons perception of ease of use and efficiency. How easy it is to use your site to accomplish their goals. It's important to take time to view your website through your customers eyes and consider their thoughts and feelings when using your site to facilitate your needs. It is also crucial to continuously adapt and update your websites user experience design as it has a direct impact on how your website and how it converts as an asset for your business. Poor web design, architecture and functionality can affect the user experience to the degree that it can result in reduced conversion rates, increased bounce and exit rates that will eventuate in lost revenue for your business. In order to evaluate the design and functionality of your website, you can complete a User Experience Audit. A UX audit is a process used to identity potential usability issues based on established heuristics (rules of common sense) and new or existing research. You might want to reconsider who you are trying to reach with your site. Revisit the included demographics and behaviours of your target audience in order to ensure you are meeting their needs. 
 
CALL US ON 4951 5267