Creating systems that do real work, not just puff up our emails to sound corporate; it takes time to get right but once it works its like magic. Is there part of your business that involves lots of copy pasting or analysing images or pdfs, reading documents to extract details, creating documents or reports? Then there will be efficiency through the application of AI. It doesn’t mean the robots do everything, but it does free people from ‘paperwork’. A "human in the loop" to give the final sign-off can be an important safety and quality check when there are consequences to the outcome and you can discover a great intersection of pairing the AI with the human doing the job to multiply the amount of work done in a day with greater accuracy, clarity and depth.

AI that works for you requires more than just a clever one-line prompt. It involves careful prompt and context engineering. Giving the AI specific information, instructions, patterns and coding while integrating with tools like web search, databases, file reading and calculations. If the goal is to build an engine that your team can rely on, not just a toy then you need to concentrate on the context. If you want to rewrite emails and have a deep and meaningful with your favourite AI or discuss philosophy thats great, I do it every day and it can be incredibly useful but when you are the one doing all the work it doesn’t scale to be useful in business.

Visual Reasoning: From Complex Plans to Instant Quotes

To show you what I mean, I've been working on a recently called SparkyAI 🤖. It's an early version, but it can create electrical contracting quotes from architectural plans.

The AI gets to work. In minutes, it generates a detailed draft quote, identifying components, quantities, and estimated costs.

Can you see the potential here? AI as a productive assistant.

This is the kind of work that can take a skilled person hours, or even days. The AI turns it into a task of minutes, leaving the human expert to review, adjust, and send. This isn't about replacing the person; it's about eliminating the tedious copy-and-pasting and data entry so they can focus on higher-value work.

This is the path to building an ecosystem of efficiency in your business. Start with one solid, reliable pipeline and then gradually add more.

What's a repetitive task in your business you'd love to automate? Reply to this email and let me know. I'd be interested to hear what the biggest time-sinks are for you.

Aussie Green Thumb Quote Generator (Prototype)

An automated lawn and gardening quote generator that uses data from realestate and goverment websites to work out the approximate features and size of the land and the building on it to decide how much grass there is to mow. Try the demo: https://aussie-green-thumb-quote-generator-943000008028.us-west1.run.app/

Property and Travel Analyzer

Got a job to drive to? How about a trip plus property analyzer? If you have been to a real estate website lately you will know they are packed full of great details about houses, whether they have a pool, what the gardens are like, if they have solar power and all sorts of interesting details which Google can lookup for context. Try it, put in a start and destination address and see what you get. https://real-estate-property-analyser-943000008028.us-west1.run.app/

Recent Website Launches

Google SEO Update

Recent video from Google about SEO and Search: youtube.com/watch?v=MmOxK0nwtIc worth a watch, its a good 7min summary.

We've been watching Google closely this year, and it's clear their focus has shifted. They're not making big, flashy algorithm announcements. Instead, they're quietly changing how their AI systems read, understand, and rank websites.

This isn't about pretty design. It's about making your site's structure so simple and clear that a machine can instantly tell what you do and why you're trustworthy. The easier your site is for Google's AI to process, the better you'll rank.

Our key takeaway is that Google is rewarding sites that are clean, logical, and built for purpose. Here's what we're seeing in Google’s requirements. You might think these are obvious but it’s clear, AI slop is being targetted.

• Simple URLs: Shorter, cleaner web addresses that make sense.

• Clear Internal Links: Linking between your own pages with descriptive text (e.g., "our web design services" instead of "click here").

• Proper Headings: Using H1, H2, and H3 tags in the right order to create a logical outline for the page.

• Human-First Content: Writing that is clear, factual, and gets straight to the point without waffle.

On top of this, Google updated the rulebook for its human "Quality Raters" – the people who check websites and help train Google's AI. Their new instructions double down on this shift.

Essentially, they've been told to penalise sites that feel robotic or lazy. AI-generated articles with no real insight, pages built just to grab traffic, and content that shows no human effort are all being flagged as low-quality.

These two things are connected. The AI crawls your site, and the human raters teach the AI what to look for. If your content feels automated, vague, or disconnected from what your customers actually need, it's going to get devalued, even if it ranks well today.

The bottom line for your business is this: authenticity wins. Your website needs to prove it was made by a real human with real expertise, for the benefit of other humans. For example, target conversational questions: Frame your content around the full questions that real people ask, not just keywords. Aiming content at a certain keyword could easily look spammy to Google!

Thank you James!

James Cobb: We have been working with the Jezweb team for several years now. They are always very responsive and have provided great advice that has directly helped our business attract more clients. Highly recommend Jeremy and his team!

You can see the website we built and manage for James’ business, Total Balance Chiropractic at: newcastlechiropractor.com.au

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